PRIVACY POLICY

PrimEvil Privacy Policy

Last updated: 17 December 2025

At PrimEvil, operated by Norfolk Dinosaur Park Ltd (Company No. 03150726), we are committed to protecting your personal data and respecting your privacy. This policy outlines how we collect, use, store, and protect your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Norfolk Dinosaur Park Ltd, trading as PrimEvil
Registered office:
The Grove, Kenninghall Road, Banham, Norfolk, NR16 2HE.

2. What Information We Collect

We may collect the following types of information:

Personal Information

This includes:

  • Full name
  • Email address
  • Telephone number
  • Date of birth (where applicable)
  • Payment information (processed securely via third-party providers)
  • Postal address (for deliveries or billing)

Technical and Usage Information

This includes:

  • IP address
  • Browser type and version
  • Pages visited and time spent on the website
  • Device type and operating system

3. How We Use Your Information

We process your data for the following purposes:

  • To fulfil orders for tickets or merchandise
  • To respond to enquiries or customer service requests
  • To send marketing communications (if you have opted in)
  • To administer competitions and promotions
  • To monitor website usage and improve user experience
  • To comply with legal obligations

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

  • Consent – when you opt in to receive marketing communications
  • Contract – when processing is necessary to fulfil a purchase or booking
  • Legitimate interests – for business operations such as analytics, fraud prevention, and service improvement

5. Marketing and Communications

If you choose to receive marketing emails about PrimEvil events and promotions, we will store your details securely and use them only for this purpose.

You can opt out of marketing communications at any time by:

We will never sell or share your personal information with third-party organisations for marketing purposes.

6. Data Sharing and Storage

We may share your personal data with trusted service providers (e.g. payment processors, ticketing platforms) who act on our behalf and comply with data protection regulations.

All data is stored securely and only retained for as long as necessary to fulfil the purposes described in this policy or to comply with legal obligations. For example:

  • Booking and transaction data is retained to meet accounting and legal requirements
  • Marketing data is retained until you unsubscribe
  • Competition data is deleted once the competition has concluded and winners have been contacted

Where data is transferred outside the UK, we ensure appropriate safeguards are in place in line with UK GDPR requirements.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct or update inaccurate information
  • Request deletion of your personal data (“right to be forgotten”)
  • Object to or restrict processing in certain circumstances
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at gdpr@roarr.co.uk

8. Cookies

Our website uses cookies to improve user experience and gather analytics. You can manage your cookie preferences via your browser settings or through the cookie banner on our site.

For more details, please see our Cookie Policy.

9. Data Security

We use industry-standard SSL encryption and follow best practices for securing your data, including secure servers, access controls, and regular audits.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

11. Contact Us

If you have any questions or concerns about how your data is handled, please contact:

Data Protection Contact
Kevin Ward
Norfolk Dinosaur Park Ltd / PrimEvil
Email: gdpr@roarr.co.uk

You can also contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk

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